NMDA launches “Matriarchs of New Mexico Agriculture” campaign

LAS CRUCES, N.M. – The New Mexico Department of Agriculture (NMDA) announces the launch of its new “Matriarchs of New Mexico Agriculture” campaign, celebrating the respected, hardworking women who have shaped the state’s agricultural community.

NMDA is now accepting nominations for the 2026 Matriarchs of New Mexico Agriculture class. The nomination deadline is Friday, June 21, at midnight.

This new program honors women who have devoted their lives to advancing agriculture in New Mexico, supporting their families, communities and industry with leadership, mentorship, and advocacy. A matriarch is defined as a “head of family or tribe” or “an older woman who is powerful within a family or organization,” and NMDA seeks to recognize those who embody these ideals.

“With 2025 as the inaugural year for this campaign, NMDA has selected two legendary women to kick off the campaign and inspire future nominations,” said New Mexico Secretary of Agriculture Jeff Witte. “These two honorees were not only the vision behind this campaign, but have consistently championed the agriculture industry and NMDA’s initiatives in recent years. They will be formally recognized this September.”

Promotional TV and online ads will launch in January 2026, aligning with the UN’s “International Year of the Woman Farmer” to honor women’s vital role in global food security.

The campaign is open to nominations statewide and welcomes submissions for living and posthumous candidates. Additional details, including a nomination form and official campaign logo, are available at elevateNMag.com.

NMDA invites the agriculture industry, and families across New Mexico to nominate the inspiring women who have made a lasting impression on New Mexico agriculture.

For more information or to submit a nomination, please visit elevateNMag.com.