The school formerly known as Cesar Chavez Elementary will adopt new name July 1, 2026
The Las Cruces Public Schools Board of Education unanimously voted to approve the name Desert Bloom Elementary School at its regular meeting Tuesday night. The new name replaces Cesar Chavez Elementary, which was formally removed by the Board of Education on April 21.
The move was in response to a New York Times report on misconduct allegations against Chavez, sparking reflection nationwide about the removal of his name from public buildings, statues, memorials and roadways.
During a presentation, several names suggested through a survey process involving the school’s students, parents and staff were presented to the board. Most respondents favored the name Desert Bloom. Staff members most strongly supported Desert Bloom Elementary, Desert Sky Elementary, Desert Sage Elementary, Organ Mountain Elementary and Mountain View Elementary.
Themes that consistently emerged throughout the feedback process included a strong appreciation for names connected to the region’s desert landscape, neighboring mountains and natural beauty. Participants also expressed support for names that reflect community identity, regional pride and timeless qualities that would remain meaningful for generations of students. Sun-inspired names were especially popular, with many respondents noting they would complement neighboring Sunrise Elementary.
District leaders said the feedback process provided valuable insight into the priorities and values of the community while helping guide thoughtful consideration for a name that reflects both local identity and the future of the school community.
Beginning today, the district will start rebranding the school, including updating signage and replacing accessories around the campus that bear the former name. The school’s mascot, Tito the Coyotito, will remain the same.
The official adoption of the new name will be recognized July 1 with a ceremony at the school. Further details will be shared as they become available.
For a recap of the Desert Bloom Elementary presentation and other board business, please visit the district’s livestream link.
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